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#BOYFRIEND DUNGEON ISAAC FREE#

However, for new game launches they typically only emailed 1 time to announce the game.

#BOYFRIEND DUNGEON ISAAC FREE#

The emails did a good job of introducing the team and providing free giveaways such as a song from Boyfriend Dungeon. Prior to the Kickstarter, Kitfox would email their list on average about once a month. Despite it being a secondary strategy, they did manage to grow an email list of over 6000 subscribers through a signup on their website and by having a form available at all the conventions they attended. Since the founding of the studio, the Kitfox team has placed most of their marketing effort on Twitter and email was not a primary means of communicating with their fans. The rest of this article deconstructs the strategy behind them.Įmail #1) Boyfriend Dungeon now on KICKSTARTER - and a cat?!Įmail #2) Hey Gorgeous Sunder’s Boyfriend Dungeon Love LetterĮmail #3) New Girl in Town Valeria’s Boyfriend Dungeon Love LetterĮmail #4) Ask me anything Isaac’s Boyfriend Dungeon Love LetterĮmail #5) Trailer music released Seven’s Boyfriend Dungeon Love LetterĮmail #6) ONLY 24 HOURS left to back Boyfriend DungeonĪlso here is the open rate and click through rates for each of those emails. The following are the 5 emails that were sent out during the Kickstarter.

Send a new unique email to subscribers every week of the campaign.

Try to get fans who were not already on the mailing list to join by promising that every subscriber would receive love letters directly from The Dateable Weapons.

Send emails to subscribers written from the point of view of The Dateable Weapons.

TL DR overview of what our strategy was for the Boyfriend Dungeon Kickstarter: Even if you are not launching a Kickstarter, most of these tips can be applied to promoting your own game. The following post deconstructs the email marketing tactics that were deployed during the campaign. Victoria then took that strategy and did the hard work of writing and publishing the emails through their Mailchimp account. Together we developed a month-long strategy for their mailing list.

I worked directly with their incredibly talented and diligent community manager, Victoria Tran. I was honored to be given the opportunity to be a consultant for their Kickstarter to help them develop their email marketing strategy. Boyfriend Dungeon Kickstarter: Week 1 Social Stats.Years in the making how kitfox games played the long game with Boyfriend Dungeon hype.For more information, check out these deconstructions that were written by the team. The team executed on so many levels and in so many channels it was a truly magical thing to behold. The game was funded within hours and when the Kickstarter ended 30 days later it earned 4x its initial goal. The Boyfriend fever even reached as far as general interest magazines like Gentleman’s Quarterly.

The Kickstarter took the internet by storm and went totally viral on social media. On August 15th of 2018 the Kitfox team launched a Kickstarter for the game. It was originally announced back in October 2017. Boyfriend Dungeon is an indie game being developed by Kitfox Games about dating luxuriously beautiful weapons and then using them to fight monsters.